"Going through the process of 

recovery didn't diminish 

my passion for developing 

others - it deepened it."

Hi, I'm Amanda also known as Mandy, founder of AJ Coaching & Wellbeing. With over 26 years of experience providing bespoke, person centered 

support and development, I am passionate about supporting individuals to navigate life’s challenges and unlock their full potential.


I believe that everyone, regardless of age, ability, gender, race and sexuality, deserves the tools and support to lead a fulfilling and purposeful life. My journey has been driven by a deep commitment to empowering individuals to overcome obstacles, build confidence, and create positive, lasting change.

 

In 2011, I fell ill and my world changed as I suddenly faced the challenges of living with a neurological condition, navigating illness, uncertainty, fear and adjustment. But through resilience, self-discovery, and learning how to manage my condition, I was able to slowly rebuild. I had always been 

passionate about supporting and developing others, but as my health 

declined, I found myself wondering if I would ever return to that path. 

 

During my time away from work, I focused on managing my health and slowly rebuilding. As I grew stronger I took a step into retail at a charity 

donation centre for a short while - something different. It was challenging in its own way, but it also gave me time to reflect. I realised that even in this new environment, I was drawn to helping others - whether it was 

supporting a customer, or simply offering encouragement to staff and 

volunteers.


Being ill and going through the process of recovery didn’t diminish my 

passion for developing others, it deepened it. I understood more than ever the power of resilience, the importance of support, and the impact of 

having someone believe in you. My journey back to work wasn’t just about returning; it was about coming back with a renewed sense of purpose. Now I don’t just support others because it’s what I do, I support others because I truly understand how much it matters.

 

My personal journey combined with over two decades of providing bespoke, person-centered support across a variety of roles - educating, 

informing, advising, guiding and coaching led me to securing a position as Confidence & Wellbeing Coach at The Brain Charity. This is a role I've proudly held since 2021, empowering individuals with neurological 

conditions and/or disabilities. Through coaching, I’ve helped people regain confidence, build resilience, and take control of their lives, no matter the 

obstacles they face. My personalised coaching sessions and interactive workshops provide practical tools, strategies, and guidance to help clients build self-awareness, nurture self-care and cultivate self-compassion with intentional actions and mindset shifts that promote overall wellbeing. 

 

By creating a supportive and transformative environment, and with a compassionate approach, I coach my clients toward clarity, self-belief, and growth to unlock their potential to thrive and flourish with confidence. No matter where you are in your journey, you are not alone and my priority will always be to focus on where you'd like to go and what you'd like to achieve. 

 

Wishing you health and happiness. Best Wishes, Mandy

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